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Company Information

Oriental Trading Company has one simple mission: to make the world more fun. For individuals, nonprofits, churches and schools, our budget-friendly buys provide countless reasons to share smiles while making all of life's moments more special.

With more than 40,000 unique products, we're the nation's largest direct retailer of value-priced party supplies, toys and crafts as well as a leading provider of fundraising products. Whether you're a mom hosting a birthday bash that's a smash, a Sunday School teacher shopping for cool crafts or a business owner looking for unique rewards to recognize your team, we've got thousands upon thousands of ways to create good times galore.

Our history with fun is one that spans for the better part of the last century. Founded in 1932, Oriental Trading became a major supplier of novelties and gifts to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the Internet. Our website launched in 1999, introducing us as an online retailer to an ever-growing number of customers.

In 2012, Warren Buffett's Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of "brainy toys for kids of all ages," and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets.

To better meet the needs of our customers, Oriental Trading created several new brands in 2017. Marry Me offers a wide variety of wedding must-haves and inspirational ideas to make planning all your big day celebrations easier and more affordable. Learn365 singularly focuses on making learning fun for less, providing thousands of built-to-last education essentials at best-in-class prices. Fun365 is a one-of-a-kind inspiration destination that features thousands of share-worthy craft and party ideas, each one including a digital shopping list with all the needed supplies. Lastly, CustomFun365 outfits guests with value-priced, custom-made apparel perfect for any group and every occasion. With six great brands and one easy checkout at orientaltrading.com, there are countless ways to create smiles!

Headquartered in Omaha, Nebraska, Oriental Trading has continued its long-standing commitment to excellent customer service by offering the best selection at the best price, even being recognized by Foresee as one of the Top 20 Internet Retailers based on customer satisfaction. Additionally, Oriental Trading has been rated one of the Top 100 Online Retailers by Internet Retailer.

For over 85 years, we've helped friends and families around the world spark imaginations and celebrate special moments. Spreading fun one smile at a time? That's our specialty!

Our Catalogs and Web Sites

As your one-stop-fun-shop, we're committed to making your shopping experience easy, speedy— and, well, fun! By offering outstanding customer service, quick-as-can-be delivery and a hassle-free exchange and return policy, your happiness is guaranteed when shopping with Oriental Trading. Additionally, our websites have both the VeriSign Secure Site Seal and the Better Business Bureau Online Reliability Seal.

Here's A Peek at What We Offer:

  • Oriental Trading: Novelties? Check. Toys? Got 'em. Party supplies, gifts and d?cor for every holiday and year-round fun? Check, check and check!
  • Learn365: A+ education essentials at best-in-class prices.
  • MindWare: A unique collection of brainy toys and games for kids of all ages.
  • Marry Me: Wedding essentials for everything from "Will You?" to "I Do!"
  • Fun365: Your inspiration-meets-shopping destination, filled with 1000s of wow-worthy ideas.
  • CustomFun365: Easy-to-create custom apparel that fits any group and every budget.
  • Party: For every reason and season, shop 1000s of finds that turn any day into a party.
  • Birthday: One-of-a-kind themes that make birthday wishes comes true.
  • B2B: Giveaways, d?cor and more that make the workplace more fun.
  • Crafts: Craft kits & supplies to spark kids' creativity.
  • Simply Crafts: Adult craft must-haves for making DIY d?cor, favors and gifts.
  • Grand Events: From prom to corporate events, shop for life's big celebrations.
  • Awareness: Everything you need to support the most important causes.

To request a catalog, just call 800.875.8480. Helpful humans standing by.

Environmental Commitment

We not only Make The World More Fun, we are helping to make the world a better place to live.

Our dedication to the environment is stronger today than ever before. By partnering with paper mills that promote re-forestation to recycling tons of boxes and paper each year, we do everything we can to reduce our use of natural resources.

Committing to the environment is one thing. Recognizing we need to do more is another.

You can count on us to continually seek opportunities to improve our business practices in many different areas.

Brand Ambassadors

Are you a blogger or vlogger looking to partner with Oriental Trading or have questions about opportunities for bloggers? Simply fill out this form so we may contact you.

Oriental Trading in the News

Oriental Trading's catalogs, products, websites and inspiring ideas have been featured in print, online and television through well-known media, including:

  • People
  • HGTV Magazine
  • In Style
  • Family Fun Magazine
  • Better Homes and Gardens
  • Hallmark Movie Channel
  • Woman's Day
  • Country Living
  • Essence.com
  • Interview Magazine
  • Woman's World
  • Learning Magazine
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